| SOCIAL DIGITAL MEDIA
Social Digital Media and e-Campaigning
Social Digital Media is about changing the preferences of the common masses and understanding their mindsets. Nowadays internet has penetrated to a very large extent amongst the common people and now using the same they are raising their voices for a cause related to governance and issues which have impact in their life.Internet is proving to be a powerful potential motor to drive social progress. It can be a quick, easy and economical way to reach targeted masses. E-campaigning can enhance the chances to reach the campaign goal if effective techniques and tools are chosen to reach the audience. To monitor progress, different technical solutions are available, such as counting and tracking “hits” on web-sites; running short internet polls with audiences, gathering and publishing their feed-back.
Our method of utilising this important source involves passive and active tools to ensure targeted campaigning. Users receive information via e-mail or by consulting a website is a passive way of internet presence. An active way involves commenting and posting on websites and blogs and social networking (such as Facebook, Youtube, Twitter etc.)
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