Social Digital Media and e-Campaigning


Social Digital Media and e-Campaigning
Social Digital Media is about changing the preferences of the common masses and understanding their mindsets. Nowadays internet has penetrated to a very large extent amongst the common people and now using the same they are raising their voices for a cause related to governance and issues which have impact in their life.Internet is proving to be a powerful potential motor to drive social progress. It can be a quick, easy and economical way to reach targeted masses. E-campaigning can enhance the chances to reach the campaign goal if effective techniques and tools are chosen to reach the audience. To monitor progress, different technical solutions are available, such as counting and tracking “hits” on web-sites; running short internet polls with audiences, gathering and publishing their feed-back.
Our method of utilising this important source involves passive and active tools to ensure targeted campaigning. Users receive information via e-mail or by consulting a website is a passive way of internet presence. An active way involves commenting and posting on websites and blogs and social networking (such as Facebook, Youtube, Twitter etc.)  

For Any Queries Contact Us At

Director, Leadtech

806, Tower B, Spaze IT Park, Sector-49,

Sohna Road Gurgaon Haryana 122003 India

Phone:  0124 - 4113381, 4113384

Mobile:  09650060882


At LEADTECH, we are in the business of gathering accurate information and analyzing it to come up with valuable insights and trends. Using innovative and cutting edge tools and practices, we foster ideas to identify strategies which help create a wave of popularity in client’s favour. Our leading team of IIT and IIM alumni manages political, social and economic research work obtained from the field.

We have served more than 1000 clients in Uttaranchal, Punjab and U.P. assembly elections. Our current projects are in Meghalaya, Haryana, Karnataka, Delhi and Jharkhand.

We cover evaluation of voting trends, opinion and exit polls and historical election data. In the first step, factual and perceptive data is gathered, which is fed into Voter Information Management System (VIMS) to generate inferences. Complete findings of this analysis are then presented to the client.

Our methodology of field research will have a sample size of approximately 2% of the total voters in an assembly segment. The respondents are selected keeping in mind proportions of different demographical distribution such as regional, gender-wise, caste, age and educational qualification. Individual interviews are conducted to bring out diverse and independent views of the respondents, by having a good debate on various issues.

 Demographic Research

Our research and surveys mainly focus on following parameters for Constituency Profiling

Ø  Finding micro and macro issues which can influence elections

Ø  Image of present leader and assessing satisfaction level

Ø  Opinion poll to know voter’s mood

Ø  Collecting contact numbers of influential people at booth level

Ø  Caste equation and their voting pattern

Ø  Vote share in favour of our client

Ø  Expectations of people from an ideal candidate


Opinion and Exit polls


·         It evaluates the present public preference of all the given candidates

·         Its feedback predicts most suitable candidate for the region

·         It determines caste-wise poling distribution

·         Identifies effective media sources which are most influential for voters

·         Preferred ministerial candidates at state and national level



Issues & Trends


Identifying micro and macro level issues can help determine and further redirect public opinion. Issues like inflation, unemployment, electricity and other macro level concerns are determined and arranged in a priority list according to poll. These can be main focus points for manifesto, speeches, publicity banners and bills.