Market Research Company Gurgaon Delhi NCR

 MARKET RESEARCH

       

Our company has extensive experience  in varied areas be it Political Research, Media Analysis, FMCG, Educational Research, Food and beverages, or Heavy Industries and Computers. With a  core team of  65 professionals  and an associated network of over 2000 people, across India, we are one of the fastest growing companies in the field of Market Research. Having served more than 1000 clients across the country, we're aiming to surpass our target of 100 clients for this year.  

Customer Relationship Management Services

With Pan India operations, our client base for CRM ranges across Corporates and Political Parties. At Leadtech , instead of creating a hypothetical model for victory, we equip our clients with  requisite database management tools, which can be accessed at any point of time. Such an approach enables the clients to get a lucid picture of their strengths and weaknesses.

Objectives

We work right from the grass root level, providing systematic and accurate information to the clients. Our primary goal is to accelerate the process of business expansion by combining consumer understanding & brand knowledge with intuition & innovation.

KEY OBJECTIVES

  • Identify potential problems that may affect the client's image or product
  • Examine consumer behaviour trends and study the impact of market forces which influence consumer decisions
  • Evaluate the causes of failure and success of  certain marketing campaigns to address future marketing opportunities and issues
  • Using a structured and disciplined approach to build and manage long-term relationships
  • Offer special software services to the client

 

Previous Projects 

  • Some of the projects we have delivered on in the past; 
  • Street- and Mall-Intercepts
  • Door-to-Door Interviews
  • Central Location Tests (logo testing and concept use tests)
  • In-depth Interviews / Group Discussions (recruitment and moderation) 
  • Auto Clinics
  • Mystery Shopping

Data Collection Process

Our dedicated Quality Control (QC) team validates all collected data and field activities of the partner collection team. Working closely with our select field partners , we timely review every survey through multiple QC checkpoints before any data is dispatched to the client.

The process begins with carrying out a field research on the a  pre- decided sample. (Chosen on the basis of age, gender, income level, and demographics). We individually interview the sample populace, thereby capturing diverse and independent views. 

Analysis

Raw data is compiled and carefully examined to come up with correlations bewteen factors. A comprehensive SWOT analysis and competitor study is also carried out.In addition to this, consumer data is imported into Customer Information Management System (CIMS) (software developed by Leadtech). This enables the client to view data specifics across different parameters , through a user friendly graphical interface and come up with their own strategies and inferences.

Timeline

The complete study takes 30 to 45 days at the end of which a comprehensive report is delivered. 

IN CASE OF ANY QUESTIONS OR CLARIFICATIONS, PLEASE FEEL FREE TO CONTACT US

0124-4113381, 09650060882, 0124-4113384

Leadtech Management Consulting Pvt  Ltd

806, Tower B, Spaze I-Tech Park, Sohna Road,

Sector 49, Gurgaon Haryana 122011

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http:// www.leadtech.in