Opinion Poll


Opinion and Exit polls

Leadtech is one of the leading pre-poll survey company in India. We are operating since 2008 and have covered more than 1000 assembly constituencies opinion poll. 

We carry out an in-depth study of selected booths of the constituency, on all relevant political parameters for the forthcoming assembly/parliamentary elections.

The main objectives at the state levels for Assembly elections are:

  1. Identification of Issues which are bound to affect the elections.
  2. Vote Share of each party and candidate.
  3. Analysis at Booth, Panchayat, Assembly and Parliamentary level.
  4. Identification of the Winning Candidate from each assembly segment.
  5. Caste wise voting pattern in each assembly.
  6. Trends and pattern of past election results at the assembly level.
  7. Voting trends & analysis at various levels.

Contact Us

806, Tower B, Spaze IT Park, Sector-49,

Sohna Road Gurgaon Haryana 122003 India

Phone: 0124 - 4113381, 4113384

Mobile: 09650060882

At LEADTECH, we are in the business of gathering accurate information and analyzing it to come up with valuable insights and trends. Using innovative and cutting edge tools and practices, we foster ideas to identify strategies which help create a wave of popularity in client’s favour. Our leading team of IIT and IIM alumni manages political, social and economic research work obtained from the field.

We have served more than 1000 clients in Uttaranchal, Punjab and U.P. assembly elections. Our current projects are in Meghalaya, Haryana, Karnataka, Delhi and Jharkhand.

We cover evaluation of voting trends, opinion and exit polls and historical election data. In the first step, factual and perceptive data is gathered, which is fed into Voter Information Management System (VIMS) to generate inferences. Complete findings of this analysis are then presented to the client.

Our methodology of field research will have a sample size of approximately 2% of the total voters in an assembly segment. The respondents are selected keeping in mind proportions of different demographical distribution such as regional, gender-wise, caste, age and educational qualification. Individual interviews are conducted to bring out diverse and independent views of the respondents, by having a good debate on various issues.

 Demographic Research

Our research and surveys mainly focus on following parameters for Constituency Profiling

Ø  Finding micro and macro issues which can influence elections

Ø  Image of present leader and assessing satisfaction level

Ø  Opinion poll to know voter’s mood

Ø  Collecting contact numbers of influential people at booth level

Ø  Caste equation and their voting pattern

Ø  Vote share in favour of our client

Ø  Expectations of people from an ideal candidate


Opinion and Exit polls


·         It evaluates the present public preference of all the given candidates

·         Its feedback predicts most suitable candidate for the region

·         It determines caste-wise poling distribution

·         Identifies effective media sources which are most influential for voters

·         Preferred ministerial candidates at state and national level



Issues & Trends


Identifying micro and macro level issues can help determine and further redirect public opinion. Issues like inflation, unemployment, electricity and other macro level concerns are determined and arranged in a priority list according to poll. These can be main focus points for manifesto, speeches, publicity banners and bills.