Vivek Singh Bagri of LeadTech Political Consultancy “Parties now use drones to gauge the appeal of their speeches in public rallies. They are even using artificial intelligence. “In the next 10 years, consultancies and marketing research companies will completely replace the party workers on the ground. Party workers won’t labour at reaching the voters the way they did some years back,” Jha. “A political party is a brand and prime ministerial, chief ministerial and legislative candidates are its products.” He draws a parallel between companies and political parties. When India had its last general election in 2014 there were only a handful of political consultants around. They included Prashant Kishore, a public health expert who was credited with providing a digital edge for Narendra Modi, who led the Bharatiya Janata Party to victory.
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