Chunav Prachar (Election campaign) is an important part of the electoral process, occurring at the end of each 5 year term. An election campaign is the touchstone of democracy which enables voters to make an informed choice. Leadtech helps candidates understand their constituency members, through scientific methods of data collection, and launch an effective campaign.
The primary importance of a campaign right before election lies in its ability to reach out to thousands and even more people through a singular mechanism. Candidates hold rallies and sessions which are attended by many. Reaching out to people personally through live speeches and other methods breeds reliability among masses, giving the candidate an edge.
This process also puts to test the resilience of the candidate by putting them under heavy scrutiny of the public and media alike. Campaigns are also psychological warfare were candidates find creative methods to leave an imprint on people’s minds. This is done through party symbols.
Voters often associate their candidates with these symbols. This also enables them lay roots for the party they are representing. Chunav Prachar also helps candidates put forward their proposals, giving them a platform to make proposals and promises. These proposals are what help voters decide while polling. Lastly, they display the public skills of the candidates. Politicians are required to not only be well-versed with their constituencies but to also be a good speaker since a lot of their job is done in the public eye.
Hence, Chunav Prachar is an indispensable aspect of an electoral democracy as it helps shape public opinion. Leadtech helps their clients campaign effectively by conducting door-to-door survey, gather information and scientifically analyze that information. Through this, the candidates get to know of the grievances and demands of their target audience and work on them to win the election.