Political consultants are mushrooming like never before. They offer package deals to clients, promising ‘voter swing’ and a ‘wave’ .
The otherwise bare walls of Vivek Singh Bagri’s eighth-floor office has a framed quote by Rocky Balboa, the lead character in Hollywood action star Sylvester Stallone’s famous Rocky series of blockbusters: “Every champion was once a contender that refused to give up.” It is late in the evening, and Bagri is wrapping up the day’s business in his cabin that offers a panoramic view of Gurgaon’s glittering skyline. “The idea is to inspire my clients; we should all remember the biggest champions in any field were only contenders, to begin with,” Bagri says.