With the internet becoming the new legislative assembly for political discourse, a growing number of political parties and ministers are putting together social media teams to keep a tab on the discussions threading on Twitter, Facebook and other online platforms, to monitor their reputation.
The latest to do so is Trinamool Congress head and West Bengal’s chief minister, Mamata Banerjee. According to reports, she plans to hire a private agency to monitor all forms of media, online and offline. Narendra Modi, chief minister of Gujarat, has an online media team to both create a wider reach and track of what is being said about his party and its leaders.
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