Introduction
Leadtech has strived to work towards one goal – ensure elections are conducted in the most efficient and impactful manner and as for Zambia, its not too far now. The Zambian General Elections are right around the corner with all parties gearing up to take the country by a storm making sure that their candidates are known to the voters, conducting campaigns, surveys, door-to-door analysis and so much more.
The Zambian voters are not forgiving. Who they want to represent them at the parliament, has to be a leader who stands for the people, understands their concerns and promises to deliver solutions as soon as they can. The prefer in-person campaigning, with their leader present amongst them, assessing the situation and studying the people. There are several leaders in the Zambian Republican who can promise to deliver on these policies but none that can make their presence felt all throughout their constituency and even if they could, it would be in vain – with little to no time to spend with his constituents.
Election Management Software
Leadtech can offer a perfect solution to this dilemma – the Jan Setu App, the one-stop-shop for all your election troubles. Posing as the middleman between a leader and his ground workers, this app serves as a directory of election related resources, updates and much more information.
The Jan Setu App was developed in-house by the Leadtech Team to become the solution to the problems that most leaders face, the inability to approach and connect with their constituents. There are several features for the leader, his ground workers and constituents on this app – from a secure login to surveys, complaint registration portal and much more. This app allows the leader to view the progress of the ground workers in the campaign, behaviour of the voters and the sentiments of the constituency towards himself and his party.
Social Media
In this Digital World, social media plays a more important role than most in an election campaign. Through the use of applications such as Facebook, Instagram and X, the public forms its impression of the candidate, especially the youth of the Country. Enhancing one’s social media to ensure that it reflects what you stand for, what your people want you to stand for, can have a massive impact on the way people vote.
Social media management is imperative to grab the attention of the voters and to stay relevant in their feed. With a team of experts who can streamline your account – reels on behind-the-scenes, exclusive content with the leader for Instagram, community and family-oriented visuals for facebook, major policy boosts, innovative problem solving ideas and a discussion forum on X, could boost the effects of your campaign, drawing focus on a constituency wide reach than a demographic specific focus.
Public Relations
With voters who are focused on finding their perfect representative, multiple narratives can barrel towards a misunderstanding, costing voters and ultimately, office. Carrying out efficient PR which focuses not just on boosting the leader, but on timely crisis management, is important to provide clarity to your voters.
At Leadtech, we ensure that our client’s sentiments are communicated to the public with absolute clarity, preventing misinterpretation and ensuring that factual narratives take precedence over misinformation.
Content Development
What you say to the people, and how you say it, truly matters. Clear, respectful communication ensures that no community’s sentiments are affected and that your message is understood exactly as intended by your constituents.
Our expert team works closely with clients to develop them into eloquent, confident communicators, ensuring their speeches are factual, policy-focused, and rooted in innovative ideas for constituency development. Every address is carefully crafted to resonate with diverse audiences while maintaining accuracy, sensitivity, and clarity.
The manifesto presented to the public plays a crucial role in shaping voter trust and confidence. Backed by extensive on-ground research conducted alongside our client’s team in Zambia, Leadtech develops data-driven manifestos that are credible, relevant, and difficult to challenge.
Digital Media Marketing
Drawing on digital media, by using bulk SMS campaigns, voice calls/IVR campaigns, bulk WhatsApp campaigns, and telephonic campaigns, we can establish direct, real-time communication with constituents, ensuring key messages are delivered consistently and without disturbances. These channels allow for targeted outreach based on geography, language, and voter demographics, enabling personalised engagement at a large scale. In addition to amplifying campaign narratives, this approach helps counter misinformation, reinforce policy positions, and mobilise voters effectively—particularly in areas where traditional media reach may be limited.
Research and Study
To know your constituency, is to know their problems. Through structured data collection and on-ground insights, Leadtech undertakes comprehensive booth-level research to understand voter demographics, local issues, historical voting patterns, and area-specific concerns.
Through opinion polls and targeted surveys, we capture real-time public sentiment, identify shifting voter priorities, and measure the effectiveness of ongoing campaign efforts. These insights help refine strategies, strengthen policy positioning, and anticipate challenges before they emerge. Such data driven research ensures that the campaign is run effectively and aligned with the realities of the people of Zambia.
