Go Viral, Win Big: Social Media Management for Lok Sabha Elections

Party IT cell workers are discreetly sitting in war rooms, reaching out to millions through social media. At the same time, political leaders vie to mobilize the electorate through on-the-ground campaign activities, including massive rallies, party booths on the streets, and door-to-door canvassing. During the 2019 Lok Sabha election, India, the world’s largest democracy, saw…