BJP in Southern India

BJP in Southern India

The 2008 Karnataka Legislative Assembly Election served as Bhartiya Janata Party’s gateway to southern India where, for the first time, the party formed government despite not winning a clear majority.  Since then, the party has effectively consolidated a dedicated voter base in most of the adjoining states with the exception of Kerala where the Left Read more about BJP in Southern IndiaRead More

Digital Media Strategies in Political Campaign

Digital Media Strategies in Political Campaign

With the advent of digital media, the nature of political campaigning has changed over the years. Digital campaigning, at a national level, was first introduced by the Bharatiya Janata Party in the 2009 Lok Sabha Election. The 2014 Lok Sabha Election was a testament to the same where the BJP, with its dedicated social media Read more about Digital Media Strategies in Political CampaignRead More