Door to Door Campaign is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or door-to-door campaigning, in which the person or persons walk from the door of one house to the door of another.
I. Introduction:Door to Door campaigning is still one of the most important tools in political campaigns. In recent years digital media has gained prominence in voter outreach. However, direct interaction continues to play an important role at the grass root level as it influences opinions, builds trust and mobilises support. This type of campaign if…
BJP, which has not had a single Chief Minister of Delhi since the early 90s, has had several mayors administering Delhi. For the past 15 years, they have held power at the Municipal level and consistently grown in seat share. Their vote share continued to remain stagnant at about 36%, yet in 2017, they had…
The 2008 Karnataka Legislative Assembly Election served as Bhartiya Janata Party’s gateway to southern India where, for the first time, the party formed government despite not winning a clear majority. Since then, the party has effectively consolidated a dedicated voter base in most of the adjoining states with the exception of Kerala where the Left…
In an attempt to stir the political conscience of West Bengal, the All-India Trinamool Congress used the anti-industrial sentiments of the population as a campaigning tool in 2011. A decade later, the party’s aversion to fast-paced industrialization has landed it in murky waters. With the advent of formidable opposition, the 2021 West Bengal Legislative Assembly…
With the advent of digital media, the nature of political campaigning has changed over the years. Digital campaigning, at a national level, was first introduced by the Bharatiya Janata Party in the 2009 Lok Sabha Election. The 2014 Lok Sabha Election was a testament to the same where the BJP, with its dedicated social media…
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